Marketing Betty Girls

To Facebook or not to Facebook? Post #2
January 13, 2012, 11:09 pm
Filed under: social networking | Tags: , ,

To Facebook or not to Facebook?  That is the question.  Most of your friends are doing it.  You have control over what you post and even what you see on Facebook, so why not?

The fact that your friends can post and tag an embarrassing photo of you and that your friends will see it on their wall and your profile until you untag it is annoying, but is that reason enough to shy away?  A recent development is that you can’t even completely untag yourself anymore.  You can only untag yourself from your own profile.  You will still be tagged in the photo on your friend’s profile, which your mutual friends will see.

Unfortunately, an ego bruised by a bad photo is not the only thing at stake.  An ill-advised post could put your job at risk.  For instance, if you work at a large accounting firm or law firm, you probably shouldn’t badmouth a company or public person in a post.  That company or person could be a client.  If you have to check before you post, you are probably better off skipping the negative post and focusing on the positive.

If you are going to friend a co-worker, you ought to choose wisely.  Your co-workers could be sharing your profile with your other co-workers or higher-ups.  Perhaps you have nothing to hide, but if you are going to friend co-workers, you may want to take down or make those vacation photos private.  You probably don’t want your employer to see you in a bikini… for obvious reasons.

Privacy issues are probably of the highest concern when considering using Facebook.  While reading a blog on such issues, I came across the saying, “If you’re not paying for it, you’re not the customer.  You’re the product being sold.”

If you are a Facebook user, Facebook is now monitoring you on websites other than their own. You might notice that if you visit a particular blog or website that you’ll see your Facebook profile image and a “like” button at the bottom.  Perplexing, right?  I can’t even begin to explain it, but I understand that it means that I’m being watched and information about me is being gathered and shared.  Nik Cubrilovic explains how FB uses cookies to track its users.  FB used to track users even when they were logged off, but after Cubrilovic’s original blog regarding this issue, FB Engineers “issued a fix.”  It’s good to know they are addressing public concerns.

One day I noted that Pandora was showing my FB info and telling me when one of my FB friends also liked a song that I liked.  I never “opted in,” but this is what I saw in my settings:

Needless to say, I changed my Pandora settings right away!  There isn’t always an obvious way to “opt out” on other sites.

I “like” Facebooking, so I don’t intend on shutting down my profile just yet.  However, I do value my privacy, so I’ll be keeping my eyes and ears open and continuing to contemplate whether my need to socialize outweighs my need for privacy.  Right now, it obviously does.

Does your need to socialize outweigh your need for privacy?

Movie Theater Experience Diminished – Post #1

Ever since I was a little girl, I’ve felt the spark of excitement and hope right before going to the movies.  Buttery popcorn, Cherry Coke, gummy bears, surround-sound, and the anticipation of being entertained, or even being carried away, fill me with excitement.  I’m not a big risk taker, so living vicariously through fictitious characters is always a thrill for me.

Recently, my husband and I attended a movie theater to watch The Girl with the Dragon Tattoo.  Much to my dismay, we were forced to watch commercials before the previews.  It wasn’t the first time I had experienced this, but the repeat experience did not lessen my irritation.  The most memorable commercial, mostly because of its length, was a soda commercial that featured trendy party-goers burning the midnight oil drinking the soda, as if none of the dozens of party-goers would be inclined to have an alcoholic beverage.  Perhaps it was a really trendy regional AA party.  More power to them if that was the case, although I doubt the majority of theater-goers could relate.  The unrealistic nature of the commercial only added to my frustration.  I wonder if anyone in the theater was compelled to buy the soda after the commercial.  I didn’t see anyone get up.

Are commercials that disrupt a traditional entertainment experience, such as going to the movies, effective?  Could theater commercials be detrimental to the sales of the product featured?  Personally, I felt animosity toward the brand for force-feeding me a commercial during what I consider a sacred experience.  However, my animosity was temporary and would neither compel nor stop me from buying the soda in the future.  Perhaps invasive commercials could hurt a brand if more reactive people shared my feelings and decided to boycott the product.

I predict and fear that invasive commercials are here to stay and it will continue to become more prevalent.  What’s next, live commercials during live shows, i.e. sponsored entertainers?

If a theater advertised that they would not play commercials, I would be more likely to frequent that theater.  In my opinion that theater would be upholding the sacred experience of going to the movies.