Marketing Betty Girls


Pomp and Circumstance (Post #5)
February 13, 2012, 8:51 pm
Filed under: Television | Tags: , , ,

My husband and I have felt lost ever since our favorite television show Lost ended.  That is, until now.  We finally have another show that we can get excited about watching TOGETHER.  That television show is the British drama Downton Abbey, which airs on Sundays at 8 pm Central on PBS, so we also feel smart watching it.  The show features the aristocratic Crawley family and their servants, who live in a huge country home in the town of Grantham, which is located in Yorkshire, England during the late 1910s. 

Personally, I love a good period piece, but they’re not always my husbands cup of tea because they are often slow-moving.  That is not the case with Downton Abbey.  There is always drama in the lives of the Crawley family, their guests, and their servants.  They don’t just lounge around the sitting room drinking tea while wearing fancy outfits, although they do that a lot.  There are so many tiers of the hierarchy, even among the servants, that it’s difficult to keep track of them.  The characters’ lives are full of secret scandals, back stabbings, positioning, and love affairs… and that’s just inside the house.  The First World War begins in the first season and continues into the second, which eventually turns Downton Abbey into a convalescent home for wounded soldiers.

There are many interesting characters on the show.  Mary, or Lady Crawley, seems to be the main character.  Her love interest and cousin, Matthew Crawley, is a lawyer with a good heart, who did not grow up with a lavish lifestyle.  In fact, the idea that he had a profession was at first shocking to the Crawleys.  Matthew became the heir to the Downton estate when two potential heirs drowned on the Titanic.  At first, Mary detests Matthew and his low-brow ways.  Matthew thinks Mary is a brat, but he falls in love with her soon after they meet.  By the time Mary falls for him, he has slipped out of her reach.  Side Note: Matthew just so happens to look like my husband and shares the same profession, which makes me like the show even more.  My husband would roll his eyes if he knew I put this in my blog, as he does every time I bring up his and Matthew Crawley’s similarities.  Now, if only my husband had a British accent… KIDDING! 

To tie this blog in with marketing, according to TravelTrade Magazine, the show has revived tourism to the United Kingdom.  Fans of the show are inspired by the show to seek more information regarding the United Kingdom and their heritage.  I am not surprised.  Watching the show makes me want to go to the United Kingdom and pretend to be a Crawley sister.  Their clothes are breathtakingly beautiful and they live such a decadent lifestyle.  However, although the Crawley women are powerful within their homes and in society, they still struggle for equality and with finding purpose in their lives.  Regardless, their privilege and misfortune are fascinating to watch.  Downton Abbey offers the pomp and circumstance that the modern world seems to have lost.  Now I have to have it. 


3 Comments so far
Leave a comment

Wonderful analysis. I especially appreciate your research into British travel and trends due to the show’s popularity.

Comment by Sara Geneva Noreau Kerr

I love Downton Abbey, too. I can’t wait for season 3!

Comment by Alena Finsky

I know. The wait is way too long!

Comment by bjkorte




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