Marketing Betty Girls

Best Super Bowl Ad – Chevy’s Happy Grad (Post #4)
February 10, 2012, 3:55 pm
Filed under: Commercials

Okay, you have to love this commercial because it’s hilarious and sad.  Everyone’s seen the holiday car commercials, where a significant other surprises their loved one with a car with a big red bow on it.  As if!

This commercial is awesome because it’s making fun of those commercials AND it’s even more awesome because it’s an amateur commercial.  Yep, Chevy held a contest and this was submitted to them and won the Super Bowl spot.


Movie Theater Experience Diminished – Post #1

Ever since I was a little girl, I’ve felt the spark of excitement and hope right before going to the movies.  Buttery popcorn, Cherry Coke, gummy bears, surround-sound, and the anticipation of being entertained, or even being carried away, fill me with excitement.  I’m not a big risk taker, so living vicariously through fictitious characters is always a thrill for me.

Recently, my husband and I attended a movie theater to watch The Girl with the Dragon Tattoo.  Much to my dismay, we were forced to watch commercials before the previews.  It wasn’t the first time I had experienced this, but the repeat experience did not lessen my irritation.  The most memorable commercial, mostly because of its length, was a soda commercial that featured trendy party-goers burning the midnight oil drinking the soda, as if none of the dozens of party-goers would be inclined to have an alcoholic beverage.  Perhaps it was a really trendy regional AA party.  More power to them if that was the case, although I doubt the majority of theater-goers could relate.  The unrealistic nature of the commercial only added to my frustration.  I wonder if anyone in the theater was compelled to buy the soda after the commercial.  I didn’t see anyone get up.

Are commercials that disrupt a traditional entertainment experience, such as going to the movies, effective?  Could theater commercials be detrimental to the sales of the product featured?  Personally, I felt animosity toward the brand for force-feeding me a commercial during what I consider a sacred experience.  However, my animosity was temporary and would neither compel nor stop me from buying the soda in the future.  Perhaps invasive commercials could hurt a brand if more reactive people shared my feelings and decided to boycott the product.

I predict and fear that invasive commercials are here to stay and it will continue to become more prevalent.  What’s next, live commercials during live shows, i.e. sponsored entertainers?

If a theater advertised that they would not play commercials, I would be more likely to frequent that theater.  In my opinion that theater would be upholding the sacred experience of going to the movies.