Marketing Betty Girls

The Good, the Bad, and the Pretty of IMC Class (Post #10)
March 24, 2012, 11:21 am
Filed under: marketing, social networking, Uncategorized | Tags: ,

The Good (what I learned)

Blogging is fun, especially when Andy Cohen tweets, “XXOO @BonnieKorte,” in response to my blog.  I have no problem blogging once per week.  I’ve always been a chatterbox.  I’m not big on speaking in front of a group in a formal setting, but put me in the vicinity of my girlfriends or in front of a laptop, and I’ll tell you what I have to say.  Whether people will be interested is uncertain, although over time it’s easy to determine what people like by analyzing the content and quantity of comments.

Pinterest might be causing unintentional intellectual property infringement.  I work at an Intellectual Property law firm and the first I heard of the issue was from Professor Kerr’s blog.  Interesting!  Can’t wait to see how it plays out.

Hootsuite is really cool.  Who knew there was a way to manage one’s social media?  I will surely use the tool if I ever make something of Betty Girls, launch a non-Betty Girls related company, or market for someone else.

Marketing is about new ideas and listening.  I learned so many ideas from Professor Kerr, the guest speakers, and my fellow classmates.  As a marketer, one should stay on top of the current trends and LISTEN to the world around them.

The Bad (what I whined about)

There was a lot of homework, due weekly instead of biweekly.  While this is generally a bad thing in my eyes, I like marketing, so it wasn’t very painful.  Had this been a math class, I may not have made it 🙂  Any overwhelmed feelings I had were of my own making since I took three classes this winter.

The Pretty (what I am proud of)

My group came up with an amazing IMC plan for my friends Liza and Kitty, the owners of Everyday People.  It was also a “pretty” or aesthetically pleasing plan, which showcased what we can do as marketers.  I am genuinely excited to share our work with them.  I think it’s safe to say that I am more proud of this assignment than I have been of any other homework assignment.  Our finished product gave me the confidence to claim that I have marketing skills and that I can successfully work with a team.

Beer Dabbler – Post #3
February 1, 2012, 9:40 pm
Filed under: Uncategorized | Tags: , , ,

My friend and co-worker, who is the ultimate St. Paul enthusiast, invited my husband and I to the Beer Dabbler. My husband, a beer enthusiast, bought tickets immediately. The Beer Dabbler is a St. Paul Winter Carnival event, which is held on the St. Paul Farmers’ Market grounds in the dead of winter. Local breweries setup stands and beer enthusiasts pay $35 for entry and unlimited beer tasting for four hours. This year’s event was from 4 pm – 8 pm on Saturday, January 28th. Although it was only the Beer Dabbler’s second year, they sold out more than a week before the event.

I was skeptical about the event, as none of our Minneapolis friends purchased tickets, either because they slacked and missed their window or because they didn’t want to brave the cold. I wondered what I was getting into. I was both worried and excited when we got off the Metro Transit Bus (which was free if you showed your ticket). There was a line that was three blocks long. When we finally got to the event, we turned in our tickets for plastic sampling glasses, which made for good souvenirs since “Beer Dabbler” was painted on the side. Then, they let us loose on the dozens of breweries’ stands, to fill our cups as many times as we wanted.

My St. Paul friend, her boyfriend, and their entire St. Paul crew was there sporting funny hats and cow bells. There were men dressed as Care Bears and several men sporting handmade face masks that were knit in the exact shape of their beards (you’d have to see it). There was also a silent disco, which was a roped off area where one could put on headphones playing disco music and dance. The funny part was that everyone’s music was different, so unsynchronized dancing paired with many dancers lacking rhythm made for good entertainment. The grounds would have been quite dark if not for the jumbotron screen, which showed the silent discoers and periodic commercials.

The bands Pink Mink and Romantica played on a stage in a corner of the grounds. We got a kick out of Pink Mink’s base player who was wearing a jacket, but was sporting one glove. There were propane heaters and fire pits sprinkled throughout the grounds, but it was somewhat difficult to get a spot near one because most people huddled and lingered. It didn’t matter because the beer kept us warm. Oh, the beer! I forgot to mention my husband’s favorite part. Some of his favorite breweries that were there were the Stone Brewery, Widmer Brewery, Odell Brewery, Boom Island Brewery, and Harriet Brewery. I’m more of a ‘light’ beer drinker, so most of the flavors were not up my alley, but that didn’t stop me from sampling… a lot.

Afterward we went to a friend of a friend’s condo, which was right across the street from the event. They must have been expecting an army, which is pretty much what they got, because they had trays of food and snacks from Sam’s Club. St. Paulites know how to party! Needless to say, last Saturday was an adventure. The only complaint I heard is that the breweries stopped serving at 7:30, even though the event went until 8 pm. I assume the Beer Dabbler officials (or some other officials) wanted to give event-goers a chance to sober up in case they didn’t take advantage of public transportation, which seemed reasonable to me.

The Beer Dabbler has a very nice website, advertised on buses, and sold tickets at several liquor stores. However, I think the event sells itself. We’d definitely go again.

Movie Theater Experience Diminished – Post #1

Ever since I was a little girl, I’ve felt the spark of excitement and hope right before going to the movies.  Buttery popcorn, Cherry Coke, gummy bears, surround-sound, and the anticipation of being entertained, or even being carried away, fill me with excitement.  I’m not a big risk taker, so living vicariously through fictitious characters is always a thrill for me.

Recently, my husband and I attended a movie theater to watch The Girl with the Dragon Tattoo.  Much to my dismay, we were forced to watch commercials before the previews.  It wasn’t the first time I had experienced this, but the repeat experience did not lessen my irritation.  The most memorable commercial, mostly because of its length, was a soda commercial that featured trendy party-goers burning the midnight oil drinking the soda, as if none of the dozens of party-goers would be inclined to have an alcoholic beverage.  Perhaps it was a really trendy regional AA party.  More power to them if that was the case, although I doubt the majority of theater-goers could relate.  The unrealistic nature of the commercial only added to my frustration.  I wonder if anyone in the theater was compelled to buy the soda after the commercial.  I didn’t see anyone get up.

Are commercials that disrupt a traditional entertainment experience, such as going to the movies, effective?  Could theater commercials be detrimental to the sales of the product featured?  Personally, I felt animosity toward the brand for force-feeding me a commercial during what I consider a sacred experience.  However, my animosity was temporary and would neither compel nor stop me from buying the soda in the future.  Perhaps invasive commercials could hurt a brand if more reactive people shared my feelings and decided to boycott the product.

I predict and fear that invasive commercials are here to stay and it will continue to become more prevalent.  What’s next, live commercials during live shows, i.e. sponsored entertainers?

If a theater advertised that they would not play commercials, I would be more likely to frequent that theater.  In my opinion that theater would be upholding the sacred experience of going to the movies.